Month: February 2021

February 1, 2021

Know More About 4 Stages of the Sales Funnel

Prospects will pass through four stages of the sales funnel, from when they first learn about your product or service until they purchase (or don’t purchase) your product or service. The four stages represent a prospect’s mindset, and each stage requires you to take a different approach with your messaging. You can remember the four stages using the acronym AIDA: AwarenessInterestDecisionActionAwarenessThe first stage of the […]